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Lessons Learned from a Website Redesign

Do you love your website or does the sight of it make you cringe? How much money are you losing because prospects move quickly to your competition online? Are you overwhelmed by all the things you have ” to do” to build a new website from scratch? Do you have a limited budget and don’t [...]

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Its About You, Not Me

Kelley Skar, REALTOR® with Sutton Realty Group out of Calgary shared a link via #eprosask to one of the best video tours I’ve ever seen during an e-PRO certification course.  This video was produced by an attendee who was sitting in class named Brin Werrett,  a young REALTOR® and team leader of Rockstar Homes with [...]

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Seven Ways to Use Social Media to Sell Commercial Real Estate

There are two types of commercial real estate practitioners. Those who know that they’re talking about. Those who show that they’re talking about. I wonder how many commercial real estate professionals are showing their specialized knowledge using social media instead of keeping it to themselves or limiting to traditional communication methods. According to the 2011 [...]

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Facilitate Effective Group Decisions Using Skype

Do you have an upcoming meeting? Do you phone in experts to share knowledge or facilitate discussions? Do your senior managers or board of directors expect more results from meetings? Problem with using phone-in with group meetings You can only hear words, not see what the guest speaker is talking about.  Examples include demonstrations of [...]

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Fishing as an Online Marketing Strategy

A fisherman carries many tools to catch a fish.  The boat, rod, reel, hook, fishing line are usually a one time investment except the fish cares nothing for any of these things. So what does the fish want? The juicy worm, small minnow, or the tasty cricket. Real estate professionals many times try to attract [...]

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Breakthrough Social Media Efficiency for REALTOR Associations

One of the biggest challenges for a REALTOR Association executive or staff member is quickly finding good information to share with their members based on their members’ preferred method of communication. The biggest excuse not participating in social as a communication tool is that the amount of time that it takes to share that information. [...]

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What to do When Your How Goes AWOL

You’ve entrusted someone else to take over your online marketing efforts and then suddenly they disappear.  You know the “Why” meaning you know why it is important to perform certain activities but haven’t a clue “How” to execute them.  Your “How” could be someone who you have hired as an intern, marketing specialist, or virtual [...]

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5 Things You Didnt Know About Skype and Why They are Costing You Money

I depend on Skype for many things. Quickly talk to contacts on computer Share instant messages without cell phone Share my screen to demonstrate technology concepts Make videos for YouTube The list goes on. We partnered with the National Association of REALTORS Global Alliances group back in February to deliver a webinar for the President’s [...]

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Cyber Crime Protection: Keeping You Safe in Today’s World

This is a guest post by Andrew Wooten, a nationally recognized speaker on real estate safety. We all do it, everyday. We do it without thinking, without worry. We put ourselves in harm’s way. No, not physically, virtually. How many e-mails did you open today not knowing whom they were really from? How many websites [...]

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