Category: Strategy

Dues Renewal by Implied Coercion

Membership in a professional society, trade association or organization is voluntary. However, when asked what is the number #1 reason why a real estate professional joins their REALTOR Association the most frequent replies include: Participation in the MLS Required by their broker's policy and procedures.. MORE

Radiant vs. Radical Thinking

The three most important questions you can ask are how, what, and why. But simply asking why are we doing something is simply the start and isn't enough to develop an action plan. How you conceptualize and idea and put it through the meat grinder of a critical thinking process,  challenge the status quo using.. MORE

Move from Competitive to Distinctive

I had a great conversation yesterday with a leader for an organization who is trying to figure out what makes them different from anyone else.  Their existing value propositions consists of professional development opportunities, a database you can search from to find referrals, and networking opportunities to.. MORE

Posted By dougdevitre | On Strategy

Member Centric Value Chain

Most associations are organized into a hierarchical structure of committees and departments.  The problem is this concept is governance focused, rather than be member focused. If an association were thinking strategically about how to improve the professional development then consider the member centric value.. MORE