Robbie Kellman Baxter advises companies on identifying and capturing new market opportunities and repositioning in light of changing market conditions. She works primarily with businesses marketing online services including clients such as Netflix, Yahoo!, Oracle, PayPal (eBay), PayCycle (Intuit), Zoomerang / SurveyMonkey, News360, CrownPeak, NewspaperDirect (Press Reader), K2 (SourceCode Holdings), National Restaurant Association, Egnyte, Transifex, Riverdeep, Plus3Network, the Bicycle Product Suppliers Association, MarketTools, and OpenGov, as well as many others.
Robbie Kellman Baxter is the Author of The Membership Economy (McGraw-Hill, 2015), a step by step guide to selling membership related products and services.
Key takeaways include:
- The similarities between selling SaaS (Software as a service) and membership in an association.
- The importance of being consistently versatile in serving membership needs.
- How offering less means more when it comes time for renewals.