The association paradigm has shifted from traditional advertising and media to innovative ways to communicate to any group or association.  Paper, money, ink, time and energy are invaluable resources.  The paradigm now reveals the association can positively contribute these resources more effectively by using online platforms that will pay handsome dividends in member benefits and satisfaction.

Let’s take a look at how the paradigm has shifted…

Old association paradigm:

This diagram shows time and money consumption of traditional services:

The new association paradigm:



This diagram shows time and money consumption of new services:


This new paradigm calls for a whole new set of rules on how the game is to be played.  This means association management, staff, and its members MUST be trained on utilizing these platforms so the Association will REMAIN RELEVANT.


The rise of the internet allows anyone to create and distribute content on whatever they want, whenever they want.  Many outside companies are luring REALTORS® to subscribe to education programs and services that they may not be providing a substantial return on investment and may negatively impact the consumer. 


Each local and state REALTOR® should consider addressing the paradigm on how its members and attempt to incorporate new social online media platforms into their strategic action plan.


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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