1. Talk about the pain. What are the most common mistakes that new and experienced agents make in their real estate career?  Sometimes there are mistakes to be made and we are not even aware that they exist.  Awareness will prevent or limit the frustration that agents will experience by handling day to day operations.  Also, sharing violations in license law, code of ethics, and MLS rules will prevent others from making the same mistakes in the future.
  2. Share statistics. Statistics and surveys are great tools to emphasize reality vs. perception.  Statistics change on a monthly, quarterly, and yearly basis regarding decisions people have made in the past and what is to be expected.  Some statistic to share would be the impact designation courses have on income, demographics from the yearly Member Profile or Profile of Home Buyers and Sellers of the National Association of REALTORS.  This will arm your membership with data they can use in their business plan, marketing plan, and budget in the future.
  3. Inspirational stories. There are some fantastic stories of new licensees storming to the top of the market because they invested money and time to taking extra classes and training.  Anytime we see someone share their personal experiences we may see a little bit of ourselves.
  4. Motivational quotes. Google, buy a book, or search for other resources that have quotes that move people to action.  I heard Don Hutson say, “Motivation is like taking a bath because it is a good idea to take it once in awhile.”  Attach quotes to email signatures, email marketing, blogs, and podcasts.  These quotes should change often and serve a purpose.
  5. Return on Investment (ROI). How much return can a student expect to receive after taking a class?  In other words what is the Return on Investment or ROI?  A student should see at least a 5:1 return from the knowledge they have learned as a result of active learning, sharing and participation.  Most importantly taking a class involves action.  Each student should have at least 3 take away ideas per hour of instruction that they can apply right away following.  If not then the course, speaker, handouts, or student participation should be examined closely.
  6. Practice active idea sharing. The more you share the clearer the idea or concept formulates in your brain.  Also by sharing others will benefit from your expertise.  The more you share others will share with you.  The days of keeping information private is long past due.  Since information doubles every 72 hours no single person can know it all even if all they did was study.  Share, love, and learn!
  7. Social Bookmarking. Create a profile at http://del.icio.us and download the free software.  This site will help you save your favorite websites, blogs, videos, podcasts so you can access them on any computer.  Also, you can share these websites with others since every website you save, it will appear on your online profile.  If you have a blog you can create a widget for the del.icio.us to display your favorite sites.  Examples include your website, your blog, favorite REALTOR assocation websites, instructor tools, government agencies, agent resources, etc.
  8. Create a wiki. Any can create their own personal encyclopedia and allow others to edit and share the information with others.  Go to www.WetPaint.com to create your profile, and start building your wiki today.  Trusted professionals that care about professionals will help you elaborate on facts within your business.


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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