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Creating a profile is easy.  Making the online profile make sense is another. There are some shortcuts in online social networking that help save time and brand yourself online.  Here are seven ways to help you accomplish this task.

Take advantage of some

1.      Create Template Outline. Create one outline in Microsoft Word that includes your professional resume and personal interests.  Once the outline has been created then visit each online community and create a profile.  Each will ask for a username (your full name) and a password to get started.  Then other questions, fill in the blanks, and options will allow you to finish your profile.  Then start copying and pasting the content from the following categories:

a)      Name, business name, position, description of job, location

b)      Company contact information including multiple websites, email, and instant messaging number

c)      Work experience listed in reverse chronological order

d)      Hobbies, activities, interests, relationships, etc.

e)      Picture of self, team, or company logo

2.      Go mobile. Facebook, MySpace, and YouTube allow you to actively share messages, add friends, and communicate away from the computer.  Set up the mobile profile feature for each community and save time replying to messages from peers from your cell phone that uses text messaging.  Before enabling this feature make your phone plan includes unlimited text messages otherwise the bill can get nasty.

3.      Hire an assistant. Adding photos, events, movies and sharing of information is a form of marketing and should be the responsibility of an assistant.  If you do not have someone to help you then participation in communities will take more time thus keep you away from showing property and writing contracts.

4.      Add pictures. Buyers want to see pictures of properties, neighborhood restaurants, shopping, or anything else that matches the lifestyle of the community.  Take pictures of the area that you represent and add them to a virtual slideshow for free at

5.      Add events. If you are hosting an open house add the date, time, location, extra pictures, and video copy them to a new event using Facebook, MySpace, and YouTube.

6.      Find friends. Anyone you who have a positive relationship include family, friends, vendors, affiliates, past clients, and referral agents in other cities.  Search for these individuals in each community and add them as a friend or to your network.

7.      Ask for recommendations. If you have given good service or exceeded expectations people will be willing to say good things about you online.  It is much easier to make a recommendation online than write a letter on company stationery.


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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