There are people that may take advantage of the social network just to build a database to market their product or service.  If you met someone for the first time and they started pitching their business right away it can be a major turnoff.  Also, if no rapport is established early on then credibility may be sacrificed.

Here are just a few things to watch out for when friends may be taking advantage of your relationship.

Sent too many notifications. Some people spend way to much time on online social networking.  Every time they see something cool or new they have to let everyone know about it.  Others will argue that this participation is essential to building rapport.  My opinion that these notifications like,”____ has sent you a pumpkin patch”, “____ has invited to you climb a mountain”, can be major distractions from the business like communication that takes place.  If you start receiving too many notifications then it may be time to let go.

Too many commercial notices. Repeated invitations to events can seem desperate measures to attract an audience.  Since social online media is free then it is a  great way to solicit your services, but abuse of this platform can be detrimental to the friendship.  Ask those who you receive too much from to tone it down a little and your wishes are not respected say sirinara!


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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