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The cheapest form of communication for brokers to release information to their agents is email. Sure, you can call every agent. Sure, you can leave voice messages. Sure you can post it on the office bulletin board. Faster, cheaper, and reliable is why brokers will rely on email as the single most effective source to communicate with their agents.
But how reliable?
I mean what is the conversion rate of the emails that are sent to your agents?
How many agents open their emails?
How many agents click on the links in the emails?
How many times are the attachments opened?
The answer to this question is most don’t know because they don’t know how. Tracking online behavior of agents in the office is just as important as the tracking the customers that you are trying to serve.
Here is my solution to this dilemma.
Really Simple Syndication (RSS)will allow agents to choose what types of information they want to subscribe to that is important for the success of the office. A blog or enhanced email marketing software will allow brokers to add content about important notices, status changes, and market updates will help keep their agents in the loop without flooding their agents’ inbox with unsolicited mail.
Types of RSS feeds Brokers Can Use
Open houses for offices
Broker tour of properties
Schedules, events, or meetings
The listserv and distribution lists are not working. How will brokers face the dilemma of remaining relevant in email inboxes?