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The cheapest form of communication for brokers to release information to their agents is email.  Sure, you can call every agent.  Sure, you can leave voice messages.  Sure you can post it on the office bulletin board.  Faster, cheaper, and reliable is why brokers will rely on email as the single most effective source to communicate with their agents.

But how reliable?

I mean what is the conversion rate of the emails that are sent to your agents?

How many agents open their emails?

How many agents click on the links in the emails?

How many times are the attachments opened?

The answer to this question is most don’t know because they don’t know how.  Tracking online behavior of agents in the office is just as important as the tracking the customers that you are trying to serve.

Here is my solution to this dilemma.

RSS

Really Simple Syndication (RSS)will allow agents to choose what types of information they want to subscribe to that is important for the success of the office.  A blog or enhanced email marketing software will allow brokers to add content about important notices, status changes, and market updates will help keep their agents in the loop without flooding their agents’ inbox with unsolicited mail.

Types of RSS feeds Brokers Can Use

Open houses for offices

New listings

Broker tour of properties

Policy changes

Advertising samples

Schedules, events, or meetings

The listserv and distribution lists are not working.  How will brokers face the dilemma of remaining relevant in email inboxes?

dougdevitre

Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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