image_pdfimage_print

Anyone can create a group on LinkedIn or another online social network and attach a logo, description but that is the easy part.  Adding members, encouraging discussions, and monitoring messages can be more work than originally perceived.

Why don't they work?
Why don't LinkedIn Groups work?

Here are the reasons why LinkedIn Groups Don’t Work:

Self promotion. Group administrators must supervise discussions so that members do not monopolize discussions by offering their services as the main message unless that is the goal of the group.  This is no different that people going to a live networking event and the first thing they say is BUY from me now.  Discussion messages should mainly focus on analyzing hot topics, concerns or industry trends.

No promotion. Creating a group is not enough.  Consistent marketing and communication to existing organizations is mandatory for members to join the online group and participate.  Group administrators should encourage their members orally, link in email signature, advertise on website, blog, and other online social networking profiles.

No discussion. If nobody posts discussion questions or messages then the group just becomes a database.  People that share similar interests and expertise can fine tune their knowledgebase by asking questions and receiving answers.  Most discussions involve opinions which is great to see another viewpoint.

No members. There is such thing as a one person group but it is hard to communicate with just yourself.

dougdevitre

Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

View all posts

Getting Our Emails?

BOOK DOUG NOW

csp logo

Buy a Copy Now

Screen to Screen Selling Logo

Take the Assessment

Take the Screen to Screen Selling™ Assessment

Schedule a Meeting

Doug’s Speaking Topics

Download 2021 Catalog

Voice Marketing for Business Podcast