In my classes and conventions I speak at I always ask how much email you receive is SPAM and the answers range from 60-80%. That is a significant number and many still turn to email as an effective form of email marketing. I am amused by those that take the SPAM approach. I feel like I should either do a reply all to let others know how bad the sender’s email was, tell the sender how to make the message more effective, or just unsubscribe from receiving future emails.

Open House Serving Lunch
Open House Serving Lunch

Here are the 6 signs you can tell you are a SPAMMER:

Buy lists. Do you buy lists, scrape lists from online resources, or hire someone to do the database scraping for you? Buying lists of emails and sending out the bulk is much cheaper than postage but can hurt your reputation on the email servers and as a marketer.

Send email with sender’s name in the To: Emails sent with the sender’s name in the To: immediately bring attention to recipients that all the names were inserting in the blind carbon copy section of the email. Although no one can see who else received the email it does bring suspicion to the person who reads the email.

Send email with all names in the To: This is probably the worst thing one can do. Why? Now everyone has access to all the names and email addresses who could pirate those email addresses and now SPAM everyone.

Email sent has no name in the To: This tactic implies that all the emails were inserted in the blind carbon copy.

Not personalized. Do the emails you send out have the recipients’ first names included in the body of the message. There is so sweeter sight than the sight of one’s own name. Personalize your email messages and increase your conversion rate.

No unsubscribed link. Failing to give people an opt out or unsubscribe from future emails is a violation of the 2003 Can SPAM Act by the FTC. Read more here Receiving an unwanted message over and over again could cause someone to really get ticked off and damage your reputation.


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

View all posts

Add comment