In my classes and conventions I speak at I always ask how much email you receive is SPAM and the answers range from 60-80%. That is a significant number and many still turn to email as an effective form of email marketing. I am amused by those that take the SPAM approach. I feel like I should either do a reply all to let others know how bad the sender’s email was, tell the sender how to make the message more effective, or just unsubscribe from receiving future emails.

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Open House Serving Lunch

Here are the 6 signs you can tell you are a SPAMMER:

Buy lists. Do you buy lists, scrape lists from online resources, or hire someone to do the database scraping for you? Buying lists of emails and sending out the bulk is much cheaper than postage but can hurt your reputation on the email servers and as a marketer.

Send email with sender’s name in the To: Emails sent with the sender’s name in the To: immediately bring attention to recipients that all the names were inserting in the blind carbon copy section of the email. Although no one can see who else received the email it does bring suspicion to the person who reads the email.

Send email with all names in the To: This is probably the worst thing one can do. Why? Now everyone has access to all the names and email addresses who could pirate those email addresses and now SPAM everyone.

Email sent has no name in the To: This tactic implies that all the emails were inserted in the blind carbon copy.

Not personalized. Do the emails you send out have the recipients’ first names included in the body of the message. There is so sweeter sight than the sight of one’s own name. Personalize your email messages and increase your conversion rate.

No unsubscribed link. Failing to give people an opt out or unsubscribe from future emails is a violation of the 2003 Can SPAM Act by the FTC. Read more here Receiving an unwanted message over and over again could cause someone to really get ticked off and damage your reputation.


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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