Are You Transactional or Transformational?
Completed transactions are a sign that the task has been completed but did it make an impact in the peoples’ lives we are trying so hard to serve? Earning a paycheck means a client has found the services we provide worthy enough to deserve compensation and completing the due diligence to serve their interests whereas future paychecks result from servicing existing clients, going beyond what is necessary, marketing new information, and keeping in touch on a regular basis. Every home owner moves approximately 5-7 years. This means if a 30 year old couple lived to be 80 then they could move around 7-10 times. If we took the median at 8 times multiplied by an estimated $3,000 per transaction it could mean up to $24,000 income if they didn’t move up in sales price. Each person served and the potential referrals from these clients make every single one extremely important now and in years to come.
There seems to be a higher purpose than waiting for people to say
Are you transactional or transformational?
If you are transactional then…
- No relationship is necessary
- Get the job done as quick as possible
- Don’t get to know the people
- Lose potential referrals
If you are transformational then…
- People remember your name, your face, and your company
- People recommend you to their friends, family, and co-workers
- You feel good about yourself and your job
The status between transactional and transformation exists in yourself. You have to be willing to put the client’s needs above yourself. You have to be willing to accept people who are indifferent to you, your company, and profession. As the past president Calvin Coolidge says, “No person was ever honored for what he received. Honor has been the reward for what he gave.” Give all that you can in as many ways as possible. Share your expertise in a blog, email newsletter, social media, and in person. You will can make your life and the life of others transformational only if you give and continue to give as much as you possibly can.