I have heard frustrations that current leadership want young professionals to participate and join association leadership activities but have no idea how to get them involved. It is interesting because Generation Y or the Millennials are community driven, fast acting, and innovative in perspective. They ask … why do things have to be the way they are now, or why can’t we do this another way? A young leader with guidance from mentors, practice in serving and patience with existing ideals can revolutionize an association.
Generational housing shares that we should keep in mind the preferred method of communication for all of our perspective clients. If we were to target Gen Y and get them involved then we ought to learn how to communicate with them. This involves new forms of communication using text messaging, blogs, podcasts, social networks, and online communities. More importantly, young professionals want to do their homework online, communicate online, and share online. Young professionals are able to create binding relationships online that add value to one another. Young professionals want to see the transparency in people, groups, and associations so that they can choose how to participate from a distance before they commit to an in person meeting.
We have all the tools to help our organizations communicate more efficiently, faster, and offer more member services while consuming less resources.
It is time to start rethinking the way that we market, communicate, and advertise our services to our members. The future of association lies in the leaders that we select and the new tools that guide membership to embrace innovative concepts and embrace transparency as a way of life.
Take a look at this presentation that I have created for how to implement transparency with young association leaders.
As leaders of your association you have the tools at your side (technology), the materials, (the leadership), and the energy to move your group to collaborate on new ideas, changes and laws that impact the private property rights of homeowners. It is a big ship and may not turn easy but with a little guidance, practice, and patience you can improve the transparency of your association and recruit young leaders into your association.
Please pass this along to your association leadership, board of directors, committee chairs, and young members to see how this plan can fit into your strategic action plan.
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