An online community is only as good as the participation of its members.  Think of live interactions when you meet someone from the first time and you don’t know whether or not you like them, can trust them, or want to do business with them.  The ones who just go straight to asking you for business usually end up being ignored after the first few occasions.  The same can be said for online interactions.  Take the time to personalize the dialogue with other and the likelihood that you will be able to develop a relationship will be much better.

Social media message can be either accessed on the computer or from a mobile telephone.  Each online profile has its own mobile notification settings except for LinkedIn.  Enable the mobile settings on from the account settings on the online profile to receive updates by email, instant messenger, or text messaging.

Each type of communication from social media may have a different setting to be notified.  For example, I can receive a text message from someone who adds me as a friend on Facebook and receive only an email when someone posts to my wall.  In Twitter I can choose to be notified by text message when one of my favorite people update their status.  To access LinkedIn from a PDA phone it must have wireless internet access.

The profiles that we will discuss in future posts include:

We will share some scripts you can use with each online profile to differentiate your messages, customize for each profile, and convert messages into business.  Each community has a different tone, dialogue, and culture within.  For example I would be more professional on LinkedIn but be more personable in Facebook.  As long as you follow the Golden Rule when communicating with others then you will be well on your way to building relationships online.


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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