You may have seen more REALTORS® taking advantage of social media and online networking but have not had time to figure out how the association can use this form of marketing, communication, and advertising to build value within the organization.  Open source and collaboration of projects allow associations to work faster and save money by delegating responsibilities to new leaders.

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Please share this document with:

  • Your leadership team including President, Treasurer, and Board of Directors
  • Staff liaisons of committees including membership, education, and finance
  • Technology committee or staff who specializes in technology
  • Young real estate professionals and future leaders

PDF Handouts Included

  • Appendix A Social Media Template
  • Appendix B – Social Media Messages
  • Appendix C – Paths of Publishing by Media Type
  • Appendix D – Paths of Publishing by Profile
  • Appendix E – Photos for Social Media
  • Appendix F – Videos for Social Media
  • Appendix G – Social Media Recommended Readings
  • Appendix H –Webliography
  • Appendix I – Tags
  • Appendix J – Copying and Pasting HTML Source Code
  • Appendix K – Social Media Liability


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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