I hear so many people complain that they don’t have time to blog because it takes too much time and they have more important things to do.
Here are some reasons why YOU should blog:
- Share your message
- Put your brain on your blog
- Position yourself as the expert in your niche
- Build relationships with your customers and clients
- Search engine optimization
- Recruiting
- Testing new products or services
- Publish to several social media sites
Among these reasons which are all good I recommend blogging for YOU, not anyone else. Here are some reasons why solely for the purpose of time management:
- Never type the same thing twice. Because real estate is a transactional business we do and say the same things over and again with different clients. Since every blog entry is its own web page you can email the blog entry web page to the next client who has the same question. In a years time if you create 3 entries per weeks for 50 weeks you could document the entire process specific to the client you serve. Then develop an email marketing campaign with blog entry web page links inserted.
- Retrieve content quickly. Access blog entries quickly using 5 ways. First use the search window feature to look up key words or phrases. Second, store items that match a similar theme into categories. Blog entries that are categorized will appear in reverse chronological order only matching the category. Third, RSS feeds can allow yourself to subscribe or preview blog entries in reverse chronological order in an RSS reader. http://google.com/reader is a good online RSS reader. Fourth, widgets pull content from other websites, blogs, podcasts and other forms of social media. Preview www.WidgetBox.com to see a list of example widgets. Finally, pages, not posts store content that rarely changes. Upload content to the pages to which you can copy and paste into email marketing, web marketing, and advertising copy for print.
- Access social media sites. Link your social media sites to your blog so that you can access them quickly. Your blog not becomes the home or portal into Linkedin, Facebook, Twitter, YouTube, etc.
- Micro-niches. Instead of creating separate blogs to showcase multiple services, niches, and knowledge base start marketing your categories as separate websites. For example, if you specialize in working with First Time Home Buyers and write occasionally about GREEN living, create a blog category called GREEN. The blog category is its own web page. Buy a domain name at www.GoDaddy.com (I love them for their customer support) and forward the domain name to the web page for your specific category. So if someone clicked on www.RichmondGREEN.com it would take the visitor to all of the articles about GREEN within the First Time Home Buyer blog.
There are several reasons why I think you should blog. True mastery of any subject is being able to explain something to another person in a clear, concise manner, especially in writing. You learn as you go and the more you practice the better you get.
“The salesman who has properly learned his craft will have transferable skills perfectly adaptable to the emerging technology. It ís insurance against unemployment.” Dan Brent Burt
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