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The main difference between approved continuing education courses and unapproved courses is that approved courses must benefit the consumer, not just the agent. In addition, brokers and agents must be aware of some of the risks associated with using social media to communicate their expertise. The courses Blogging Effectively and Minimizing Risk and Communicating Effectively and Minimizing Risk were both delivered during the full day.

The Cedar Rapids Association of REALTORS® hosted this event at the Clarion Convention Center.

The biggest challenge for most agents trying to wrap their heads around social media is that they need to be open to new ideas and adjust the paradigm to what they perceive to be effective. Experienced agents have relied on traditional forms of marketing, advertising and communication in which may have worked before. However since the consumer is changing their preferred communication into a variety of formats including Facebook, Twitter, Linkedin, SlideShare and YouTube. Real estate professional who do not adapt will not capture the attention of these computer savvy individuals.

Let’s face it… the consumer has CHANGED.

Here are some of the PowerPoint presentations from the course.

Here are some Downloadable Resources

Since I couldn’t catch a flight home that evening I stayed around and was lucky to find out that the hotel had a restaurant plus the Penguin Comedy Club.  My road warrior friends should definitely check it out.  It was a great evening!

dougdevitre

Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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