Triple Play is the second largest REALTOR® Association event in the country after NAR. The convention serves the New York State Association of REALTORS®, Pennsylvania Association of REALTORS®, and the New Jersey Association of REALTORS®. I spoke with REALTORS® that drove 8 hours or more from upstate New York or from Western Pennsylvania to learn, share, and network with their peers.

I was invited to give two presentations on December 9th. The first session was for the Association Executives from the New York State Association of REALTORS®, the Pennsylvania Association of REALTORS®, and the New Jersey Association of REALTORS®.  They shared their own stories about what they were currently doing with social media and I gave some new ideas on how to “Build Organizational Value” using free Web 2.0 solutions that are simple to implement.  The challenge for most associations is that they have limited staff time and resources to assign to social media marketing. However with an efficient social media architecture the time required to maintain an effective social media presence is quite small.

It is the initial setup of the social media presence that takes the most amount of time and strategic planning. They have to build a blog, set up social networking profiles correctly, and integrate RSS feeds to streamline the communication.

Take a look at the PowerPoint presentation from the event. If you have your own social media tips for REALTOR® Associations, please leave a comment below.

Here are some additional resources that Associations can use to improve their Social Media presense:

Later that afternoon…

My second session was the newly revised ‘Power Prospecting and Renewing Referrals’ program which demonstrates how agents can build the perfect social media profile, develop multiple databases of online connections from their sphere, and find new tools that don’t cost money.


Key Point = Know the Why and Delegate the How

Here is the PowerPoint presentation

Here are some free resources for Agents to improve (or begin) their social media involvement

Have a great holiday and thank you for being a great group to work with.


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

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