My friend Luetta Newman sent me the funniest birthday video on Facebook back in December that stood out among all the other pokes, wall posts, and messages. I have been studying scripting, camera angles, and animations effects and fell in love with XtraNormal.

XtraNormal is a free software that lets you create your own videos from text. In other words if you can type a script then you can make your own animation video. It is both fun to create and hysterical to see the final product. If you are looking to make your next REALTOR Association event go viral on the web this is a marketing piece that will stand out among the rest.

Please note the steps that it takes to make your own.

1. Create an account for FREE

It takes two minutes.  All you need is an email, username, a password and a pulse.

2.  Write the script

Open up a fresh Microsoft Word document to type out the script before you type it into XtraNormal.  Type the person’s name who is talking and then their lines of what your characters are going to say.  If you choose to add effects or animations to the script be sure to add it in parenthesis so you know when to add actions explained in numbers 3 & 4.

3. Make Movies

Once you have created an account on XtraNormal and you have logged in with your username and password choose Make Movies on top of the menu.

Underneath the word script there will be a scrolling window that includes the timeline of the script, character highlighted, and space to paste the word from the Word document created.

If you want to add more dialogue click the + sign at the bottom right of the dialogue box.  If you want to erase and start again choose the X at the top right.

4.  Add Actions

  • Cameras.  Choose up to 10 different camera angles to show focus on individual characters and actionable sound bites.  In other words when someone mentions a website to register make sure you choose a camera angle that zooms on the face directly with the camera.
  • Animations.  Give your characters more life by adding animations that reflect what the characters are thinking at the moment.  The more animation the more entertaining however it can be overused if not managed properly.
  • Expressions.  These will tell the viewer whether the person is happy, sad, or in danger.
  • Looks.  These are hilarious.  Just take a look at a couple.
  • Points.  Have your character point up to share they have an idea or point down to demonstrate that a point is trying to be made.
  • Pauses.  If the character is telling a joke be sure to add a pause for effect.
  • Sounds.  I like the cowboy sound the best.

6.  Publish

Once you are comfortable with the script, effects, and animations click “Its a Wrap” to finish.  Xtranormal automatically gives each video a hyperlink and code to embed into a website or blog.

7.  More marketing ideas

  • Copy YouTube video URL and paste to Twitter
  • Copy YouTube video URL and paste into email marketing
  • Embed video into your blog or website using the code from YouTube

See an example of a video I created using XtraNormal to help promote an event.


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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