When I first saw that you could group your Twitter friends into specific lists or categories I thought to myself, “Oh great, one more thing I have to do”. However, the more I thought about it the more I realized that it makes perfect sense.

Rule #1 of database management is to group your contacts into categories based on the relationship you have with them.   If you don’t sort them into specific groups then all you have is one large pile of contacts, which make it difficult to sort and find specific people based on the message being communicated.

REALTOR® Associations can think about organizing their database of Twitter friends (those they follow) into these possible groups:

  • Staff members
  • Board of Directors
  • Governmental affairs
  • Education/Knowledge Services
  • Commercial
  • Past presidents
  • Other committees

If you are creating lists for a real estate agent you may consider these lists:

  • Trusted advisers
  • Local government
  • Restaurant news
  • Local news
  • Mortgage
  • Out of town agents
  • Cooperating brokers
  • Schools and Universities

If you think there are others that I am missing please add them in as a comment at the end of this post.

The true value for the association in creating these lists is to quickly find the pulse of what the members of the list are saying, not just the topic.  This will hold those on the list accountable for sharing content in a professional tone while providing value to both the public and members of the association.

Turn topic searches into hashtags that then become searchable terms within Twitter.

Here are some suggestions of what to do next once you have created your Twitter Lists:

Add a list as a column in your Twitter client

If you are using HootSuite or TweetDeck, create a new column from your list so you can read only the updates from the people added to a specific list.

Embed list into website or blog

There are many examples of Twitter widgets that will take content from updates and post to your blog or website.

Visit this page on Twitter to create your own Twitter widget from each Twitter List. The site will will give you the necessary code.

Promote list as a hyperlink

Once created, every Twitter list is automatically assigned its own hyperlink.  These links can be added to email marketing, websites, online flyers, etc.

Here is one example of a list made into a hyperlink.


FlockChart is a great tool for analyzing those within a Twitter list to see who has the most influence, friends, followers, or how much they Tweet.  Find those who have the most influence in the group and encourage them to help tweet/retweet messages on behalf of the organization.

How much time will all this take?

To create a list take 2 seconds.  Finding people on Twitter will take a little longer and adding them to the list can take a bit longer as some people have not optimized their profile to be easily found.

The end result is that people will feel appreciated being part of an online list.  They will want to contribute more, share information on behalf of the association, and embrace a whole new form of communication faster.

If you would like to learn more about Twitter I am hosting a webinar for CRS (Council of Residential Specialists)  April 22nd 1pm CST.

Register at


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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