As an education junkie myself I have a bookshelf of printed materials containing 12 real estate designations courses, 20 conventions as a student, countless CE classes, and handouts.

The reality is if you don’t implement what you learn in 7 days or less the lessons won’t be committed to long-term memory.

I can’t carry the bookshelf on my back but I can carry my iPhone with me wherever I go.

You see the challenge for most real estate education course providers live in the 20th century of instructor centered learning. Social or informal learning gives students the ability to access content from multiple sources and then is able to form their own opinion from the experiences that they themselves create.

Social learning websites include Linkedin, Facebook, YouTube, Flickr, and SlideShare.

  • How do you access these sites from your mobile device?

  • How do you remove the headers, excess advertisements, and unnecessary clutter to get straight to the content itself?

  • Each one is directed to the mobile version of the specific site storing the content.

  • How would you access the content?

You could create a separate website and direct people to the website but then you have to worry about extra web programming.

Here are the steps 2 make it work.

1.  Find the mobile URLs for each site.

Make a list of the social media sites and calls to action you want to include on the mobile version of your resource library.

2.  Publish the list of URLs on a live editable Google Doc.

Visit and create an account if don’t already have one.

Type in the words of what do people get as a result of clicking on the mobile URL sites.

Here is the published Google Doc so you can see.

3.  Create a Microsoft Tag image.

You will most times have some sort of printed handout that includes:

  1. Learning objectives
  2. Bio
  3. Fill in the blank exercises
  4. Product order forms

Visit to create your Microsoft Tag.   The tag is a digital mark of a URL that when scanned (just moving the camera over the tag) with a mobile device will open up a URL that you designate in the mobile web browser.

The individual must download the application to their phone.   These applications can be found at from your mobile device.

Now use the Google Doc link for your mobile resources to use for the tag.

4.  Publish the tag in your:

  1. Handouts
  2. Business cards or MooCards
  3. Postcards
  4. Letters

You could…

  • Direct the link to a specific YouTube video that tells someone to take action.
  • Point the tag to a specific PowerPoint presentation.
  • Or just or point to your own website.

This is now offered as a beta version so we will see in the future if they decide to charge for this service.

How would you use the Microsoft Tag?


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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