Every email sent out on your behalf can be considered a marketing piece…

that contains your name, company name, website, and other contact information.

There are several types of email software that real estate agents use:

  • Microsoft Outlook – most common
  • Gmail
  • Yahoo

The software you use dictates how you can change your email signature, what to include (pictures, hyperlinks, etc.) and how it will display in the recipients inbox.

Here are two ways my appears:

Sent from Microsoft Outlook


  • Pictures as icons
  • Short


  • Pictures may be seen as spam
  • Pictures may be included as individual attachments

Sent from Gmail


  • No pictures or attachments included
  • All links are listed to identify each content sharing site
  • May include visuals of last link displayed


  • Longer and takes up too much space

Which one you do you like best?

It will be up to you to decide which format you want to use, which links, if you will use pictures as links, etc.

Instead of reinventing the wheel or trying to find or create the little icons download this Microsoft Word document to switch my information with yours for your R & D (ripoff and duplicate).

Homework – Revise Email Signature

Follow these steps to change your email signature in Microsoft Outlook.

  1. Open Microsoft Outlook.
  2. Choose the Tools menu at the top of the screen.
  3. Choose the Options from the menu.
  4. Choose the Mail Format tab.
  5. Choose the Signatures button.
  6. Choose New Signature.
  7. Name the signature Social Media Signature.
  8. Copy the email signature posted above to the clipboard.
  9. Paste the email signature into the window.

10.  Make the Social Media Signature the default email signature.

11.  Choose OK.

You may have multiple email signatures stored in Microsoft Outlook.  Upon creating a new email message to send out to an individual right click on the email signature and choose the name of the email signature you wish to use.


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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