Program Amazon AlexaHow do you build a database of people to send them your email newsletter?

How can you increase the likelihood people will receive the email?

Email marketing can be most effective when people physically enter in their email address using an online form.  Look to the right of this post to see the form I have created.  Once the questions have been answered then you will be directed to a series of pages and sent response emails in order to complete the subscription process.

The email marketing software I use is called Mailchimp which already contains pre-written text, links, and emails that can be 100% customizable.   I would suggest that  you edit each form and response email to make it your own work.

The marketing department (or outsourced virtual assistant) will need to create forms, pages, and emails that help automate the process which will save you time.  These correspondence templates act as the primary way new members will sign up for the program, confirm of their participation, and allow them to leave the program anytime they wish.

Here are the types of templates that will need to be customized.


Each form can be published as a hyperlink to be shared or embedded into a website/blog.

Example forms include:

  • Sign up form
  • Unsubscribe form
  • Update profile form
  • Forward to a friend form


Once someone enters their contact information they will be directed to an online page that announces a success for completing a form correctly and directs the visitor to more online resources.

Example pages include:

  • Sign up thank you page
  • Confirmation thank you page
  • Unsubscribe success page


Once someone fills out a form correctly they should receive an email that notifies the recipient of the next step to take in the process.

Example emails include:

  • Opt in confirmation email
  • Final welcome email
  • Goodbye email


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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