Most associations are organized into a hierarchical structure of committees and departments.  The problem is this concept is governance focused, rather than be member focused.

If an association were thinking strategically about how to improve the professional development then consider the member centric value chain.  This is opposed to what a specific department does exclusively by itself.

If the driving force of the association is members served as opposed to services offered then a strategic realignment is necessary to innovate to create dramatic results.  Fixing only one category by itself would only lead to minimal gains.


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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