Have you attended a seminar before and during said to yourself?

“I know that, I know that too, Here we go again!”

I do it all the time. It is one of my biggest weaknesses because I’ve exposed myself to a plethora of presentations especially when it comes to my area of expertise.  I’m quick to judge whether my time is better spent answering emails, checking Facebook, or browsing the web.


The problem is that when I say to myself I’ve heard of that before I immediately switch gears and focus on my iPhone to tune out any further comments and wait until the next point.

This is called confabulation.

A bigger problem happens when we miss a deeper meaning, a different perspective, or a shared philosophy that we can relate to in our business or personal lives that could be the missing link from what is holding us back.

Have you watched the same movie many years later and it had a different meaning now than it did back then?

Forrest Gump is one of my all time favorite movies.  When I watched it several years ago I could relate to Forrest’s travel and experiences when I was a truck driver for Anheuser Busch.  If I simply said, “Yeah, I’ve seen this scene before” I would miss out on the perspective as  seeing myself as being a loving father to his child.

As I become more aware of confabulation in the moment I need to remind myself why am I here, what am I doing, how can I see this in another light?

As a result of being in the moment I can be more creative to the application of the new idea and appreciate the perspective of another human being, not just be there for show.


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

View all posts

Getting Our Emails?


csp logo

Buy a Copy Now

Screen to Screen Selling Logo

Take the Assessment

Take the Screen to Screen Selling™ Assessment

Schedule a Meeting

Doug’s Speaking Topics

Download 2021 Catalog

Voice Marketing for Business Podcast