There are at least 50 shades of grey for agent services when it comes to whether an association or the broker be the source of offering services to real estate professionals .  The lines are blurred as to whom should be responsible for offering the service, whether it crosses over into competition amongst each other, or each should have its share in delivering the value.

Grey Area for Member Services

What should the REALTOR association primarily be responsible for delivering?

What should the real estate brokerage primarily be responsible for delivering?

What is acceptable for both to deliver for agent services?

Differentiated high value services will continue in the future while high competition low value services will continue to drive the price down thus make it nearly impossible to offer at a break even cost structure.

A must read on this topic is Michael Porter’s book Competitive Strategy: Techniques for Analyzing Industries and Competitors.


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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