strategic vs tactical

There are two kinds of people to measure progress:

#1 Strategic thinker

#2 Tactical implementor

See the chart to see the differences in how they think, what they say, and how they measure progress. To have a successful organization you need the best of both . Unfortunately tactical implementers can throw off strategic conversations by interjecting existing processes, technology alternatives, and reasons why big picture items won’t work.

Similarly strategic conversations can sidetrack implementers if leaders want to reposition during the execution phase.

The leader in the organization is responsible for making the distinction between strategic and tactical conversations by explaining how its team engages in how  decisions are made to create the vision and how they differ from how these ideas are put into action.


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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