I used to think that Zoom.us would make my life easier.  But then after using it I’ve realized that it has actually made my life more difficult.

Here is what I’ve discovered…


There is no excuse for not showing up on time.

Can’t blame a delay on meeting software because it made me download a program or was given the wrong conference number.  Zoom’s integration with calendar software and quick link access to meetings makes it so easy to join that tardiness is more about the person, not the technology.

You lose your travel rewards programs.

Meaningful conversations become more important than miles.  My customers would rather meet Screen to Screen because our schedules are more flexible when travel is obsolete.  I’m going to miss you travel perks.

Must get a haircut for appointments.

Webcams didn’t used to be a big deal because web conferencing was mainly screen share.  Zoom.us allows multi-participant camera display so everyone in the meeting can now see everyone.  Hair must be cut, shaped, and cleaned before every meeting.

Dental care and breath care not as important.

You might be brushing your teeth more than you have to because Zoom participants can’t smell your breath. Don’t worry if you have bad breath, gingivitis, or tooth decay.  As long as you check your teeth for blockages before each meeting you should be in good shape.

Shoe shine is a waste.

Customers can’t see your shoes.  Why make the extra effort to shine them?

You can look at each one these as excuses or reasons.  And, you still can meet face to face without Zoom.  But that would mean you would have to demand specific times on your customer, make the transportation investment during each stage of the buying cycle, cut your hair, brush your teeth, and shine your shoes.


Organizations bring in Doug Devitre from St. Louis, Missouri USA when they want to dramatically increase operational performance, create breakthrough value propositions, and serve customers beyond geographical constraints on a minimal budget. For more than a decade he has been setting trends with how organizations engage customers with social media, video marketing, and custom-built software applications. Doug’s book Screen to Screen Selling published by McGraw Hill pioneered the way sales professionals sold homes without being physically present before the COVID-19 pandemic. He is one of a select few who have earned the Certified Speaking Professional Designation from the National Speakers Association and has experience as a REALTOR.

View all posts

Add comment