I used to think that would make my life easier.  But then after using it I’ve realized that it has actually made my life more difficult.

Here is what I’ve discovered…


There is no excuse for not showing up on time.

Can’t blame a delay on meeting software because it made me download a program or was given the wrong conference number.  Zoom’s integration with calendar software and quick link access to meetings makes it so easy to join that tardiness is more about the person, not the technology.

You lose your travel rewards programs.

Meaningful conversations become more important than miles.  My customers would rather meet Screen to Screen because our schedules are more flexible when travel is obsolete.  I’m going to miss you travel perks.

Must get a haircut for appointments.

Webcams didn’t used to be a big deal because web conferencing was mainly screen share. allows multi-participant camera display so everyone in the meeting can now see everyone.  Hair must be cut, shaped, and cleaned before every meeting.

Dental care and breath care not as important.

You might be brushing your teeth more than you have to because Zoom participants can’t smell your breath. Don’t worry if you have bad breath, gingivitis, or tooth decay.  As long as you check your teeth for blockages before each meeting you should be in good shape.

Shoe shine is a waste.

Customers can’t see your shoes.  Why make the extra effort to shine them?

You can look at each one these as excuses or reasons.  And, you still can meet face to face without Zoom.  But that would mean you would have to demand specific times on your customer, make the transportation investment during each stage of the buying cycle, cut your hair, brush your teeth, and shine your shoes.


Organizations bring in Doug Devitre when they want to dramatically improve marketing, productivity, and sales performance with the latest technology. He is changing the way consultants consult, coaches coach, and trainers train professionals with his creative approach to using technology focused on business outcomes. The University of Missouri-Columbia Business School Entrepreneur of the Year, National Association of Realtors Business Specialties Hall of Fame Educator, and Certified Speaking Professional of the National Speakers Association brings a power-packed, innovative punch to managing organizational change outlined in his latest book Screen to Screen Selling™ : How to Increase Sales, Productivity, and the Customer Experience With the Latest Technology. Now Doug is focused on creating thought leadership on how businesses can use the Amazon Alexa platform to reduce operational costs and improve workplace productivity.

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