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#1 You are seen as an expert

Most people are afraid to record a video. It is kind of scary at first. You can tell who has had more practice and who has not. Saying words along with what’s on your screen takes some extra effort although it’s no different than having someone else sitting next to you with your laptop open. When you record a screen capture video showing someone else how to do something from a website, add voice commentary to a document to express your opinion, or show someone how to solve their own problem, you are the expert.

#2 Ability to create more helpful videos in less time

You don’t need to contact the communications or IT department if you want to record a video. You don’t need to open up an advanced program or invest hours into a program that is already stretching your budget. The screen capture video tool is initiated from the web browser. And you don’t need to worry about editing or producing the video if you want to share them quickly because the video is finished rendering right after you click stop record.

#3 Reduce time to task when creating video tutorials

Every company has software they need to teach their employees how to use or their customers in order to have the best ongoing experience. Take your list of videos you want to make and do as many takes as you need to without having to worry about saving them or finding the original file before it goes to advanced editing for high-quality training videos.

#4 Reduce time to task when creating customer support replies

You can type a 500-word response and it might take you 30 minutes. Instead, you could record a screen capture video showing a customer how to troubleshoot their request step by step and it takes 1 minute to record the video as the bulk of your message.

#5 Reduce customer service response time

If a customer submits a request, the faster you can resolve their concern, the happier they will be and want to maintain their relationship with you. In two minutes (30 seconds to read request, 1 minute to record video, and 30 seconds to copy-paste screen capture video URL with personal message).

#6 You can prioritize who to spend your time with

One of the features of Loom I love the most is being able to see how many people actually watched your video. When someone says they are super interested in what you have to say and they don’t watch your screen capture video, it may be a good time to follow up or let them go. If there are multiple clicks on the same video, you can see who is serious.

#7 Less costs

When your employees save time, they add value by being more productive and require less than normally paid help to sustain especially busy workloads. Recording a video of your screen used to be limited to those who only knew about Techsmith’s Camtasia or Screen Flow for Mac and you needed to drop at least $200 to get started. Now there are a ton more tools at your fingertips you can start using for FREE. If you aren’t using a tool like Loom for creating screen capture video, you might want to enable the Chrome Extention on your browser right now. Sign in with one of your social media accounts, add an image to your profile in the account settings, and record your first video with whatever’s on the screen these videos can be saved, downloaded, shared all within seconds.

#8 Very few people are doing this

If you want to stand out, do more video. Download Loom videos to your YouTube channel. Add a Loom video URL to a reply to a social media thread. Add a Loom video to your learning management system. The more you add creative, problem-solving, and engaging videos, the more likely you will have an edge over anyone else in your marketplace.

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Doug Devitre

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