Kelley Skar, REALTOR® with Sutton Realty Group out of Calgary shared a link via #eprosask to one of the best video tours I’ve ever seen during an e-PRO certification course. This video was produced by an attendee who was sitting in class named Brin Werrett, a young REALTOR® and team leader of Rockstar Homes with Royal LePage in Regina, Saskatchewan.
Here is the Video produced for his listing…
Brin recently took an expired listing with a client who had it listed with another agent for three months. He had gathered some friends and contracted with a local company to produce a professional video tour of the property which cleverly showed the lifestyle of the homeowners. What made this video different is that it showed how the owners lived in the house, entertained guests with cocktails, and served fresh sushi rather than talking explicitly about the features and amenities of the property.
The concept was brilliant. In fact, the video posted to YouTube had 625 views in 2 weeks and still raking in the views as we speak. Also, the property and Brins’ team Rock Star Homes received more exposure because the video was featured in the local Regina newspaper and news feature on the local television station as an out of the box marketing idea for selling homes.
Here is a video of the feature from TV
Think of how much was spent on the video and how much exposure Brin and his brand are getting now that media is promoting his idea through newspaper, TV, magazines and other media that traditional agents are paying for. When others promote your ideas the cost is zero.
When we got to the video creation section of the e-PRO course and I played the video for the entire class so I could show the video to the rest of the class, Brin left because he was negotiating a contract on the house and returned later to find out we discussed his listing.
I talked to Brin about his brand Rockstar Homes and first thought he specializes in working with rock stars however that isn’t the case at all.
Brinn says, I treat my clients like rockstars by giving them the best service possible. After closing they sign the wall in my office in the shape of a record.
On the way home I began to think about how I treat my clients.
Do I treat them like rock stars or is the focus more on me?
Does my message focus more on what my clients want and are asking for or is my message more about what I want them to do?
On the way to the next city I listened to the Audible book download, “How to Win Friends and Influence People”, a classic and all time favorite written by Dale Carnegie.
The recurring theme of the book is making others more important than yourself and inspired me to rethink how I’ve communicated with clients online in the past. It’s not that I don’t care about my clients’ success because I wholeheartedly do. The questions I began to ask myself were more about how I demonstrate my sincere thoughts online and how they might interpret them on my website, Facebook profile, Tweets, and other social media tools.
- I changed the “About Me” section on my blog to “About You”.
- I reposted the about you content to Facebook profile, YouTube, SlideShare, and Linkedin
- My speaker introduction was changed to focus more on the audience rather than brag about past accomplishments.
- When I now make comments on blogs, Twitter, and Facebook it will be more about other people than talking about myself.
It isn’t so much what you think you post is right. What matters most is how others feel when you share your thoughts online. The reality is many will never say how they feel about your online behavior and it may then be too late to correct a bad first impression.