Anytime someone makes the claim that they do not have the time to do something really means that it is not a current priority in their life. Someone asked me, “Doug, why aren’t you going to the gym when you have paid for your membership?”, and my answer is that I just don’t have the time. How sorry is that?
I think that we get ourselves into situations that we commit to doing something and do not follow through because of the priorities that we assign to each task, appointment, and relationship. If you say to yourself that you do not have enough time to blog then that is perfectly okay. It just is not a priortiy. Let me convince you that it should be a priority. It should be so high up on the radar for today’s professional practice that if you don’t take the time to write about your expertise then someone else will. Someone else will become the expert. Someone else will develop the relationship with your customer. Someone else will increase their market share because you did not see blogging as a priority.
Here are some helpful tips to help you blog more on a regular basis:
- Block out time on your calendar. If you set appointments with yourself and have the integrity to follow through with those commitments then this should be no problem. It should take about 20-30 minutes to create one article or post for your blog. Pros recommend blogging at least 3 times a week. Schedule an hour a week to create your entries for the week and save each one of them. Instead of posting them all the same day, use the time release feature to post entries at intervals throughout the week.
- Write down frequently asked questions. Each client usually has the same questions transaction to transaction. Write these questions down on a notepad and when you are ready to blog use these questions as the subject and content for the posts.
- Blog about other blogs. If you find good content on other blogs that are not competitive with your niche and direct your readers to them then you will become a valued resource. Add other blogs as a RSS widget on your blog so that you will constantly have fresh content whether you created it or somone else did.
- Create a blog mastermind. Bloggers that have similar goals within or outside your niche can add ideas to share with one another on how to create, edit, and add content to their blog. Find a group of 5 or less that will hold each person accountable for their blogging, editing of content, and value from one another. Each person must create value or else be removed from the group.