[youtube=http://www.youtube.com/watch?v=xBIVlM435Zg]

Things aren’t working the way they used to.  Things change.  The market changes.  Consumers change.  Look at all of the marketing messages that you are consistently bombarded with on a daily basis. How do you market your message, who do you market your message to, and what do market to your clients.

One of my favorite speakers, authors, and consultants, Seth Godin shares the challenges marketers face and some solutions to differentiate your product or service.

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