Let’s pretend you are putting on a big event or have a serious campaign you want others to take action on.


You could take the old fashioned route which may have worked before in the past.  However what you might find it isn’t as effective as it used to be because now there is more competition for attention and how others choose to allocate their time.

If you are serious about improving registrations then we must examine new tactics but also consistently measure the results to improve upon.

There are only two ways to increase registrations.

  1. Traffic

  2. Conversion

Each of these involve a series of best practices to improve upon.

Watch this video to learn a series of best practices you can implement right away?

In summary, here are the bulleted items again to review.


  • Word of mouth
  • Email
  • Social media
  • YouTube
  • Print/direct mail


  • Analytics
  • Copywriting
  • Call to actions
  • Up-sell/cross-sell
  • A/B testing


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